Many large dairy buyers have a strategy to improve the sustainability of their products. It is part of their reputation as a responsible company and part of its brand proposition. In order to avoid “Greenwashing” food companies have a decent sustainability ambition and program. They report about their progress in the annual report.
As a dairy supplier, you can support the sustainability objectives of your buyer and create value with this. We developed a methodology to learn your customer needs in the field of sustainability. The next steps can be recognized:
- Inventory of the sustainability policy and objectives of your buyer, based on public information
- Match your sustainability program with the customer needs
- Develop proposals to match the customers’ needs, including timeline, budget and resource availability
- Set up your marketing and sales plan