Make use of your customer needs

Many large dairy buyers have a strategy to improve the sustainability of their products. It is part of their reputation as a responsible company and part of its brand proposition. In order to avoid “Greenwashing” food companies have a decent sustainability ambition and program. They report about their progress in the annual report.

As a dairy supplier, you can support the sustainability objectives of your buyer and create value with this. We developed a methodology to learn your customer needs in the field of sustainability. The next steps can be recognized:

Oxfam Behind the Brands
  1. Inventory of the sustainability policy and objectives of your buyer, based on public information
  2. Match your sustainability program with the customer needs
  3. Develop proposals to match the customers’ needs, including timeline, budget and resource availability
  4. Set up your marketing and sales plan

Please contact us when you are curious about our support